“As new machines change how answers are found, the future belongs to those who give the world something worth finding.”
Stop treating AI like it’s a new search engine.
When we think about the next era of search, especially with AI, we see companies going about it completely wrong. At the core of it, AI is a synthesizer. It searches up queries on the web, identifies pages to read, and synthesizes that evidence.
Simply put, AI is the middleman between the search engine and the user, therefore AI is just another “type” of user of the search engine.
There is no secret sauce to AEO or GEO or all the other EOs that you’ve heard of. Identify the queries AI searches up for, map them out, and build a strategy around them. Just like SEO.
To show up when a user prompts AI fundamentally comes down to strong, credible SEO.
Why SEO is hard.
The modern search market as a whole has become oversaturated. Google’s search index alone already spans hundreds of billions of web pages. And now AI allows us to produce faster than ever (subsequently creating the issue of thin pages).
About 96.55% of all pages on google don’t get any visibility. So how do we get into that 3.45%?
Agents. They give us the ability to run strong qualitative and quantitative analysis on millions of data points derived from the search market. We don’t rely on shotgunning 10 different articles and hoping one ranks. We employ swarms of agents to investigate every opportunity and find gaps within the search market.
The new age of SEO doesn’t require more volume, it requires scaled, pin-point precision.
Your company’s proprietary data isn’t what you think it is.
The strongest piece of data that your company has is you.
What is your philosophy of the market? How do you see your product positioned in the market? What gives your brand personality?
Your answers to those questions are exactly what we want to understand.
We can embody the what and the how of your product but it is the why that gets users to click. Whether it’s a beautifully crafted user experience that makes the complex simple, or a product built to solve a customer problem the rest of the market keeps overlooking. Good SEO starts from your strong “why”.
Stop treating SEO as an optimization algorithm. Start viewing it as you sharing your experience, expertise, and product in the places the world is waiting to watch.